Dr. Digvijay Nath Singh
Address : J-190, Sector-41
Noida UP - 201303
India
Phone : (0) 9910267152 /9971499181
Email :digvijaynath_singh@yahoo.co.in

Seeking assignment with a leading organization as Profit Center Head

Synopsis

 Over 17 years of rich experience in business planning , sales and marketing of seeds.
 Currently working with Reliance Retail Limited as General Manager (PAN India Seed Retail business ) .
 Worked with India's leading seed company Mahyco Seeds limited, for 15 years with last assignment as zonal manager -north for vegetables seeds.
 Extensive experience in business models development along with strategies to achieve business targets.
 A proactive professional and planner with expertise in sourcing plans, price benchmarking, strategic planning, market plan execution and market research.
 Field experience of end consumer's demand for the fruits & vegetables, seasonal availability and movement of fresh produce to breach the gap of demand and supply.

Core Competencies - Network / Channel development & team building

Marketing
 Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
 Market segmentation, product positioning, strategy formulations and implementation planning.

Business Analysis
 Adapting, implementing and ensuring smooth functioning of systems with a view to ensure maximum efficiency in various operations.
 Mapping business requirements and translating these requirements into detailed plans.
 Guiding internal business partners and personnel to define and refine business strategy and preparing functional specifications.

Project management
 Managing projects from product conceptualization and visualization to final execution of projects.
 Coordinating with team members for System Design & Integration, Application Maintenance, etc.

Market Research
 Reviewing & interpretation of market scenario/ trends to fine tune the marketing plans.
 Mapping new markets to generate revenue for the company and keeping a track of competitor’s activities.
 Collating information on feedback from clients & providing valuable information to the management.

Organizational Experience

Since May 2006
Reliance Retail Limited as General Manager (Input-Seed) based at Gurgon (Haryana)

Role:
 Business Head (Input-Seed) for PAN India retail operations as well as farming projects.
 Strategy & Planning for sourcing of seed to cater the demand in different states for retail outlets.
 Identification and negotiation with sourcing partners (Seed Suppliers) and define process for the sourcing and strategy for inventory level at different locations.
 Cost parameters analysis of all links across supply chain from sourcing end to retail , to deliver quality output at least cost.
 Pricing for seeds at retailing locations with feedback of market/weather conditions.

Attainments:
 PAN India Seeds sourcing plan for Reliance Retail centers.
 Mapping of villages for cropping/input usages pattern for gap analysis to support sourcing plan.
 Identification and negotiation with sourcing partners, strategy finalization for the price benchmarking.
 Sourcing and retailing of seeds from the fruit / Vegetable collection centers.
 Contributed in the establishment of Reliance fresh produce collection and retail centers related to Regulatory, Management & Marketing of seeds, staff training for processes and farmer communication.
 Mapping of All India Fruit &Vegetable sowing seasons, crop harvest and movement of produce from one part of country to other with transit time /market trends/production forecasts.
 Analysis of brand preference in vegetable crops production area and market/ consumer's preference for fresh produce, to identify varieties/hybrids for backward integration for the vegetables crops production process.
 Analysis of input & output cost in different market scenario considering various delivered locations.

April 1991-May 2006
Mahyco Seeds Limited in different capacities of Sales & Marketing

Role:
 Sales and marketing activities of Seed in Uttar Pradesh as Regional Head (1991-1999) based at Agra.
 Sales and marketing activities of Seed in M.P. & Chhattisgarh as Regional Head (2000-2002) based at Indore with special focus on Bt cotton trials and implementing Strategy for training and launch of GM Seed. Hy. Paddy and maize promotion in the state of Chhattisgarh.
 Sales and marketing activities of Seed in U.P. & Chhattisgarh as Regional Head (2002-2005) with special focus on Hy.Paddy sales & marketing strategy.
 Sales and marketing activities in north Zone (UP, Rajsthan, Haryana, Punjab, HP, Uttrakhand &JK) for vegetables seeds(Till May 2006).

Attainments:
 Growth of sales volume in UP many folds with leadership position in crops like Pearl Millet, Sunflower, Forage sorghum, Okra , Bottle gourd and in commanding position for other many crops.
 Strengthen the existing Channel network and expansion of business in new markets across northern and central states.
 Effectively monitoring of Bt cotton seeds trials and launch in MP in addition to business plan achievement for field and vegetables crops. Reporting and Laisioning with different regulatory bodies involved in Bt Trial monitoring.
 Introduction of Hy.Paddy in MP, Chhattisgarh and UP at Strategic locations and developed strategy for the sales and promotional activities.
 Market segmentation, product positioning strategy, implementation of product promotional and sales promotional schemes, strategy for new product introduction with considerable market share for the vegetables seeds in north zone. Handling of all major kinds of Hy.vegetables seeds with turn over of rupees 9 crores plus through 140 number of channel members in seven states of north India.

Academic Credentials

1991 : Ph.D. (Plant Physiology) from Gorakhpur University, Gorakhpur (UP)
1985 : M.Sc. (Botany) from Gorakhpur University, Gorakhpur (UP)

Achievements

• Member of Management Committee .
• Member of EVA Club .
• Member of Crop Development Team .
• Internal Auditor for the system for ISO-9001.

Personality Initiatives Undertaken

Professional Training:

• Participated in a training program on Marketing of Agri-Inputs organized by Institute of Small
Industry Extension and Training Hyderabad (August 24-28, 1992).
• Effective selling skill training by Mercury International (November 1-3, 2000 ).
• Marketing Management Training (March 14-18, 2000).
• Advance Biotech Communication Training ( July 10-13, 2000)
• Media Management Training (April 15-16, 2002).

Personal Vitae

Date of Birth : July 1, 1962
Language Known : English, Hindi,

Reference : If Required can be arranged.

1860

back to index of job seekers

back to index of job seekers